Intellectual PropertyPartner and Co-Chair of the IP Group, Jed Ferdinand, shared insights with Licensing International on how Amazon’s acquisition of the James Bond franchise could reshape its licensing strategy.
Jed notes: “Similar to the expansions seen with Star Wars and Marvel, this transition could lead to spin-offs and derivatives, resulting in new streaming series and films.”
With the potential for developing secondary characters and new storylines, this shift opens doors to innovative brand licensing and content expansion. What do you think—will we see a Bond universe on the scale of Marvel or Star Wars?
