Jed Ferdinand Weighs In on the New Trend
Intellectual Property
Celebrities and Influencers Opt for Joint Ventures Over Traditional Licensing
Celebrities and influencers are taking a more hands-on approach to business by forming joint ventures (JVs), moving away from traditional licensing deals. Instead of just lending their names, they’re now taking equity stakes, aligning themselves with the long-term success of the business.
“Licensing is almost a formality now,” says Jed Ferdinand, Partner at MSS. These JVs allow for greater financial returns and deeper involvement, leveraging both financial investment and social media influence.
From Ryan Reynolds to George Clooney, A-listers are reaping huge rewards from JVs. Learn more about this growing trend and its potential in the full article here.
Attorneys Involved:
Jed Ferdinand
Partner
Practice Area:
Intellectual Property
Office: Connecticut, New York
jed@mss-pllc.comRecent Posts
